New Year’s Resolution Check Up

We’re three weeks into 2012. Are you still rejuvenated and motivated to make those changes and reach the goals that looked so desirable on January 1?  Experts tell us that most of us don’t keep our resolutions for even a week.

I don’t make resolutions often, however, every New Year, my mind dances with personal and professional plans and goals. They still look realistic because I’m working on them every day… and the year is young.

Here’s how it works for me. December is a month of reflection even with the distractions of the busy Holiday season vying for time and attention. When the New Year rings in, I can be found walking on a beach thinking and planning. I walk to become focused and centered. A new journal awaits an imagination set free to roam with new beginnings.

Gratitude tops of the list. To continue to become more grateful for every gift of life.

No need to take you through everyone of my goals and plans, but there is one more I want to share with you. This year, 2012, my next book will be written. Complete. So there. It’s on record with you. In December I committed, out loud, to a good friend that the proposal will be written by Feb. 10th. At the time, my confident, “It will be written,” statement seemed like more than a reasonable time frame.

“Know thy self.” For me, self knowledge is key to accomplishment. There’s nothing as motivating as the combination of a time frame, a commitment and…a deadline to keep  focused. Try it, or whatever it takes to make your 2012 a year of fulfilled goals and plans.

OK, have to go now. I’ve got a book to write!

Stay Tuned!

Judy Jernudd
Startegic Studio

Video, Video Video: Professional Tips, Part 1

Who doesn’t know you need video on your Website and Social Media Networks? Let me make a correction, professional video to build your brand, generate new business and position your expertise for the Media? Most corporations jumped on the video wagon early on to build business, sell product and increase revenue. Many entrepreneurs, professionals and service providers are just now catching on to the value of video. Yep, like the Internet, it’s here to stay.

Don’t worry! It’s not too late. Now is the best time to stand out with your video. Cisco projects within three years every business will have video on their sites to gain visibility and Search Engine Optimization. The days of static Website brochures are over. No graphic or visual will ever be as compelling as you.

In the visual world we live in, people want to see you and hear you. Next to showing up in person, video is your strongest form of communication and marketing skill. It is a powerful tool to introduce yourself to potential new business, remind former clients they need you, motivate your employees, position your expertise and help the media track you for interviews.

In the Startegic Studios Video Technique series you will learn skills to help improve your online videos. Here we go! First tip, don’t try this at home. Your video needs to look as professional as you are.

The challenges that hold most people back include the lack of confidence, strategy, messaging, how to get a professionally produced video and the skill it takes to appear comfortable and conversational in front of a TV camera. Now that’s a problem. Not many people can master the art of communicating and connecting with viewers while standing in front of the camera talking about themselves. We don’t want anyone to confuse the art of connective communication with talking.

Up next: Preparation, Presence and Performance

Stay Tuned!

Judy Jernudd
Startegic Studios