Mrs. Bush and Mrs. McCain at the RNC

Cindy McCain and Laura Bush’s appearance at the Republic National Convention proved a couple of things. First, the Bush Administration learned something from Katrina about how to react in a national disaster crisis. Second, it was good public relations for the possible next occupants of the White House. But there are enough political pundits weighing in on the highs and lows, the merits and failings of each party ticket. My mission is about what we can learn from the speeches, the speakers, their images and in some cases, what improvements could be made.

Cindy McCain, while clearly nervous reading her plea speech to help the victims of Gustav, looked stylish and sophisticated. It is evident that Mrs. McCain is not comfortable in the glare of TV cameras, but with practice and experience, she could look and feel more confident. If we were coaching her though, we would suggest she lose the jewelry. It is a distraction on television and it reminds us again think about her wealth. Oh, and her husband’s recent remark that he doesn’t know how many homes he owns.

The following night of the RNC Laura Bush introduced the President via satellite. Her demeanor and appearance reminded me of a comment Ann Richards made about her. The late Governor once called the First Lady the “real star” of the family. It is no secret that the vocal democrat didn’t favor either of the Bush Presidents, but she sang the praises of the First Lady. And once again, Laura Bush looked and projected a presidential team image without being co-president. Confident, articulate and vibrant in a stunning red–a power color–suit she seemed at home on the national stage talking to the world.

JUDY’S ACTION TIP #1: If you find yourself in a position of reading a speech that somebody else has written for you, find a way to personalize it. Reading a speech is not for beginners. It takes skill and practice to sound natural. The majority of people come across as if they were, well, reading a script. Mark it up, change words and phrases to make them your own.

JUDY’S ACTION TIP #2: Reading from a teleprompter is another skill that takes practice. Insist on several rehearsals until you feel comfortable with it. Read lines of copy rather than individual words and you’ll sound more natural.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.