Reinvention | Professional Development for High Achievers

The Fourth R: Reinvention

Posted on January 5, 2009 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

Leadership guru Tom Peters, at age 60, stated that he was making a new start. He said that the Reinvented You and the Reinvented Me will have no choice but to scramble and add value in some new meaningful way.

One of my keynote speeches is called Reinvention: Staying Power Lessons from Hollywood. No one or no industry reinvents with the creativity, frequency and success as the entertainment industry. In 2009, successful companies with staying power are finding new ways to reinvent their business to meet the needs and the desires of their customers. Take for example, Cirque De Sole. They reinvented the circus! Also, if you haven’t read Blue Ocean Strategies, it is a good book to ignite your reinvention and imagination.

The question is, is this the year for you or your organization to make a new start and reinvent your business model? Or even the way that you reach your potential clients? For instance, are you using the media and video to spread your news and build your brand? Are you positioning yourself as an expert in your field? The Startegic Media Coaching Program can help you excel in your media interviews and your YouTube videos.

Sometimes though, it isn’t the business model that needs help with reinvention, it’s the people. Almost every organization has an abrasive personality (or two) and the problems that these people create can be expensive, resulting in poor morale, loss of productivity and sometimes high turnover costs. If this is happening in your company, visit our *Sandpaper Behavior Case Study* at www.Startegic.com

Gold Star Action: Most companies and business owners agree that these are difficult times. While a New Year brings hope, most of won’t be doing business as usual in 2009. For some of us, it will mean getting out of our comfort zones. For others it might mean cutting back or learning new skills. One thing is certain; you will need to touch with your customers and clients more often. You will need to project confidence, hope and leadership.