Major Media Mistakes Will Cost You, Part 3

Part 3:

• Blaming the reporter: “That ##!!@## reporter never asked me the right questions!” Someone makes this statement in almost every one of our Media Coaching workshops. It isn’t the reporter’s job to ask you the right questions. Your responsibility is in the answers. How you respond to questions and what you say are the keys to your media success.

Judy’s Gold Star Action Tip: Make a list of talking points as soon as you are contacted by the media for an interview. Read through them, take out a red pen and start editing. What does the viewer, reader or listener need to know? What is most relevant to the story? What helps you get your talking point across to the reader, viewer or listener? Don’t make your talking points sound scripted or canned. When you are well prepared you will become adept at working them into your answer.

Stay tuned!

Judyth

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