Major Media Mistakes Will Cost You

Part 1:

Congratulations! Your pitch captured the media’s attention. You just received the call you have anticipated for weeks: “Can you be at the studio in three hours, camera-ready?” Or, they asked if they can send a reporter to your office in a couple of hours along with a still photographer? You’re exited! You call your mother and your friends. “What should I wear? Oh, I wish I wasn’t having a bad hair day.” Your jubilation fades as you begin to ponder; what am I going to say? Now we’re getting someplace. Here’s a glimpse of what kind of mistakes interviewees — you — can make.

• Being unprepared. You are eager to see yourself on TV or your name in print. Media exposure can only help, right? It is after all your subject area, isn’t it? Or, maybe not. Don’t say yes, unless you’re confident you know what you’re talking about and how your information will help the story.

Judy’s Gold Star Action Tip: If it’s not your area of expertise, offer to find the perfect resource. You win in four ways. You make a media friend who might think of you for a future story, you gain credibility, you help a colleague who has the expertise and you save yourself from looking like the flavor of the day. People who try to be all things to all stories don’t produce many results.  And they don’t get invited back.

Stay tuned!

Judyth

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