Major Mistakes Will Cost You Money, Part 2

Posted on May 11, 2009 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

Part 2:

Focusing on your history is another costly mistake. It can eat up your entire television segment! Even in your print interviews you might not get to your key points. Some people make the mistake of thinking they can add every detail in print articles. How you arrived at where you are today in your business or why your book came about might be a fascinating tale – if there is time. Your goal is to get your key point(s) up front.

Saving the best for last doesn’t apply to TV interviews. Elaboration can work to your advantage in some situations. For example, if you are a single guest on an hour long radio show you will be able to work in more stories and key points.

When we coach media clients, we ask up front what is important to the interviews? The answer is often, “everything!” They start trudging from the beginning of their companies’ journey to present times. ZZZZzzzz!

Judy’s Gold Star Action Tip: Keep in mind your segment might be cut short. You never get the opportunity to get to the best part. Don’t make the reporter work too hard to find your key points. As a former reporter, I can tell you in some instances you might find yourself being asked the same question several different ways. The reporter is looking for the answer.