Crisis Communication Managment: Dear Tiger Woods

Dear Tiger,
You are still making headlines for all the wrong reasons. I’m not concerned about the gossip surrounding you. What is bothering me is how you are handling it. What I know about golf—you forgot when you were three. Look, you are the world’s top golfer, in fact you just received the AP Athlete of [...]

Written on December 16, 2009 | Posted in Judy's Take, Leadership Development, People of Influence, Personality Branding | Leave a comment

Brand Image Management: Tiger Woods

Dear Tiger,
You are in a painful explosion you’ve ignited rocking your world as you knew it. Admitting  your transgressions is tough for you, your family, friends, fans, sponsors and supporters, but hearing it from you beats denial or a lack of  response. Here’s another for you to look at it. At least everything is coming [...]

Written on December 5, 2009 | Posted in Judy's Take, Leadership Development, Personality Branding, Uncategorized | Leave a comment

Image Brand Reputation: Dear Tiger,

What I know about golf you forgot—when you were three.  But we both know a lot about coaches. You’ve had a few and I coach people in how to build their brand image and in media and crisis communication.  Right now, you could use some coaching and despite what they did to Socrates for unwanted [...]

Written on December 1, 2009 | Posted in Judy's Take, Leadership Development, Personality Branding | Leave a comment