Series: How To Be A Savvy Media Guest

Media coverage is part of your personal branding. If you aren’t building buzz in the media you are missing out on one of fastest strategies to make you and your brand known or to position your expertise.

One of the questions you might be asking is what does the media look for in a guest? You’re excited, right? You can’t wait to get in front of a TV camera, reporter or microphone to talk about your information, story, news, products, services or book, yes? No, not so fast. It doesn’t guarantee the media will jump on it because you think your subject is the best idea since computers.  They are looking for guests who have information with news, solutions or entertainment value to share with their readers, viewers and listeners.

First consideration: The audience. What news value will you bring or how will your interview help them? If you can answer these questions, you’re more likely to get booked. Check out www.MediaStarPower.com for more tips and FAQs about the media and interviews.

Stay tuned!

Judy Jernudd

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