Video, Video Video: Professional Tips, Part 1

Posted on June 4, 2011 by Judy | Startegic.com, Judy@Startegic.com, 310.215.9975

Who doesn’t know you need video on your Website and Social Media Networks? Let me make a correction, professional video to build your brand, generate new business and position your expertise for the Media? Most corporations jumped on the video wagon early on to build business, sell product and increase revenue. Many entrepreneurs, professionals and service providers are just now catching on to the value of video. Yep, like the Internet, it’s here to stay.

Don’t worry! It’s not too late. Now is the best time to stand out with your video. Cisco projects within three years every business will have video on their sites to gain visibility and Search Engine Optimization. The days of static Website brochures are over. No graphic or visual will ever be as compelling as you.

In the visual world we live in, people want to see you and hear you. Next to showing up in person, video is your strongest form of communication and marketing skill. It is a powerful tool to introduce yourself to potential new business, remind former clients they need you, motivate your employees, position your expertise and help the media track you for interviews.

In the Startegic Studios Video Technique series you will learn skills to help improve your online videos. Here we go! First tip, don’t try this at home. Your video needs to look as professional as you are.

The challenges that hold most people back include the lack of confidence, strategy, messaging, how to get a professionally produced video and the skill it takes to appear comfortable and conversational in front of a TV camera. Now that’s a problem. Not many people can master the art of communicating and connecting with viewers while standing in front of the camera talking about themselves. We don’t want anyone to confuse the art of connective communication with talking.

Up next: Preparation, Presence and Performance

Stay Tuned!

Judy Jernudd
Startegic Studios

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