Looking for a Job? Everything You Need to Know

KUDOS! Five time New York Times best selling author, Harvey MacKay does it again.  He just sent me a copy of his newest book, Use Your Head To Get Your Foot In The Door. This book is filled with how-to tips, advice and essential skills in preparing for job interviews.
Whether you’re fresh out of college [...]

Crisis Communication Managment: Dear Tiger Woods

Dear Tiger,
You are still making headlines for all the wrong reasons. I’m not concerned about the gossip surrounding you. What is bothering me is how you are handling it. What I know about golf—you forgot when you were three. Look, you are the world’s top golfer, in fact you just received the AP Athlete of [...]

Brand Image Management: Tiger Woods

Dear Tiger,
You are in a painful explosion you’ve ignited rocking your world as you knew it. Admitting  your transgressions is tough for you, your family, friends, fans, sponsors and supporters, but hearing it from you beats denial or a lack of  response. Here’s another for you to look at it. At least everything is coming [...]

Image Brand Reputation: Dear Tiger,

What I know about golf you forgot—when you were three.  But we both know a lot about coaches. You’ve had a few and I coach people in how to build their brand image and in media and crisis communication.  Right now, you could use some coaching and despite what they did to Socrates for unwanted [...]

Oh! Julia, So Glad We Knew You

If you haven’t seen “Julie and Julia” yet, treat yourself to a movie ticket today. Meryl Streep channels America’s most famous French cook without becoming a caricature. Is there anyone or any role, Ms. Streep can’t master?
French cooking, Paris, and Julia Child. Mix them altogether for a perfect recipe and “presto”, a [...]