Crisis Communication Managment: Dear Tiger Woods

Dear Tiger,
You are still making headlines for all the wrong reasons. I’m not concerned about the gossip surrounding you. What is bothering me is how you are handling it. What I know about golf—you forgot when you were three. Look, you are the world’s top golfer, in fact you just received the AP Athlete of [...]

Brand Image Management: Tiger Woods

Dear Tiger,
You are in a painful explosion you’ve ignited rocking your world as you knew it. Admitting  your transgressions is tough for you, your family, friends, fans, sponsors and supporters, but hearing it from you beats denial or a lack of  response. Here’s another for you to look at it. At least everything is coming [...]

Image Brand Reputation: Dear Tiger,

What I know about golf you forgot—when you were three.  But we both know a lot about coaches. You’ve had a few and I coach people in how to build their brand image and in media and crisis communication.  Right now, you could use some coaching and despite what they did to Socrates for unwanted [...]

What Do You Have in Common with Gustavo Dudamel, LA Phil’s Star?

You can’t pick up an article without reading about Gustavo Dudamel’s charisma and eye contact. The Los Angeles Philharmonic’s new star works baton magic while exuding media star power. And the media can’t stop writing about him.
Can you learn charisma? Yes. Can you make eye contact with your audience? Yes. [...]

Winning Leadership, LA Lakers Take the NBA Title

Congratulations and kudos to coach Phil Jackson and the LA Lakers! The team takes the NBA title and Jackson gets his 10th win.  Overheard comment from an LA Lakers’ player regarding Jackson’s leadership, “He doesn’t control you.  He empowers you.”