Series: How To Be A Savvy Media Guest

Media coverage is part of your personal branding. If you aren’t building buzz in the media you are missing out on one of fastest strategies to make you and your brand known or to position your expertise.
One of the questions you might be asking is what does the media look for in a guest? You’re [...]

TV Interviews and Video Techniques

Stay tuned for video taping skills, professional production techniques,on camera tips and the help you need to look and sound confident, competent and natural. The more professional your video looks you improve the opportunity to showcase yourself and your expertise.
First tip: Don’t try this at home! Some people think all they have to do [...]

Tiger’s Troubling Talk

Dear Tiger,
First, you must have read the PS in my December letter to you. The part about not bringing your wife to your national public apology. Elin was nowhere to be seen at your first statement event, while your mom was present in the front row to show support. Although her non-verbal body language invited [...]

What Do You Have in Common with Gustavo Dudamel, LA Phil’s Star?

You can’t pick up an article without reading about Gustavo Dudamel’s charisma and eye contact. The Los Angeles Philharmonic’s new star works baton magic while exuding media star power. And the media can’t stop writing about him.
Can you learn charisma? Yes. Can you make eye contact with your audience? Yes. [...]

Will the LA Lakers’ Phil Jackson Do It Again?

You don’t have to be a LA Lakers’ fan to appreciate the man described as the “winningest” coach.  Phil Jackson has 9 NBA titles to his credit and is going for his 10th against the Orlando Magic.  Coach Jackson has grown accustomed to winning.  NBA titles might be in his DNA! This coach counts 9 [...]