Part 2:
Focusing on your history is another costly mistake. It can eat up your entire television segment! Even in your print interviews you might not get to your key points. Some people make the mistake of thinking they can add every detail in print articles. How you arrived at where you are today [...]
Part 1:
Congratulations! Your pitch captured the media’s attention. You just received the call you have anticipated for weeks: “Can you be at the studio in three hours, camera-ready?” Or, they asked if they can send a reporter to your office in a couple of hours along with a still photographer? You’re [...]
You finally get your break to give a television interview. You are excited. You are certain your phone is going to ring off the hook as a result. Instead, only your mother calls to say she saw you on TV. Oh, and she tells you really should cut your hair. You expect your book sales [...]
“Legendary Leaders” Series, Part 2
Gold Star Action: Dream big and work hard to make your dreams come true is not a new concept. Magic Johnson tells you not just what you need to do, but how to do it. What is it you really want? When people come to Startegic to re-invent themselves, we [...]
Cindy McCain and Laura Bush’s appearance at the Republic National Convention proved a couple of things. First, the Bush Administration learned something from Katrina about how to react in a national disaster crisis. Second, it was good public relations for the possible next occupants of the White House. But there are enough political pundits weighing [...]
"Executive coach Judy Jernudd helps her corporate clients improve their body language, appearance, and clothing, often using a video camera to show a slumped posture or unenthusiastic delivery."
