Some of the media descriptions generated less than favorable reviews: meandering, halting, slow and monotonous. Ouch! Where’s the good news? Ah, these challenges are fixable. And who doesn’t want to see themselves improve?

If you’re a professional, get coaching and be thoroughly prepared before you get in front of the camera for your Website videos, Youtube or media interviews. Your family and friends know you and love you the way you are. People’s first introduction to you in front of a camera including reporters, investors, analysts, clients, potential clients, decision makers and buyers want to see a confident, professional looking, talking and acting pro.

If you want to improve brand awareness and build positive buzz in the media and with your online video presence, preparation will help you project confidence, position your expertise, become more influential, win clients and customers and the public’s opinion. We will be starting a new “Video Tips and Techniques” series next week to help you win “favorable reviews.”

Stay tuned!

Judy Jernudd

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First tip: Don’t try this at home! Some people think all they have to do is sit at their desk and tape themselves talking. You’ve seen those amateurish looking videos, right? Your homemade videos project the, “Look, ‘ma, I did it myself.” Family, friends and those who already know and love you won’t care. For the rest of the world, you want your video to create a powerful first-of-mind-impression. Confidence, or lack of, will pop right thru the camera to your potential clients.

You need to consider the lighting and the sound. Does it sound like you’re talking in a tunnel or into a tin can? Are there shadows across your face or under your eyes? These are the things that will distract from you and your message if they aren’t done right.

If you are going to produce your own videos for your website and Social Media presence, invest in a good camera, lighting equipment and a professional microphone. You want your video to look and sound as expert as you are to produce positive results. It’s your first introduction to potential clients around the globe!

You can email your questions to Judy@JudyJernudd.com We will answer the most asked questions on future posts.

Stay tuned!

Judy Jernudd

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