Projecting the Brand Within the Brand

The Times They Are a-Changin. Bob Dylan had it right. And nothing is changing faster than how we brand, market and build business. The B-to-B model is more about P-to-P; People to People. Organizations are seeking help to build their personal brands within the brand. Leave it to Hollywood to jump first on projecting the […]

Do you have FOMO? The Fear of Missing Out.

Who knew? I just read about this new term. And I thought those of us in the news business were the multi-taskers. Well, maybe we are just the original FOMOs. Technology and mobile devices are making multitask experts and FOMOs out of all of us. Although more common with the millennium generation who would rather […]


“Am I a good listener?” How do you respond when an associate or acquaintance asks for your advice? A high powered colleague recently called to get my professional opinion about her listening skills. Two people had complained about one of the most essential keys to good communication, relationship building and sales. Clients retain us to make […]

Communication is a Costly Drain

The headline, Communication is a Costly Drain, appeared several years ago as a result of a study conducted by Deloitte & Touche and USA Today. Poor communication was costing companies 15% of profits annually. Email had entered the mainstream of business communication.  Today’s lack of communication is estimated to cost companies a staggering $37 billion. Managers who try […]

Five Top Tips to Improve Your Pitch Power

Tip #5 Emotional Connectivity: The entertainment industry and ad agencies get it. These industries understand and reflect the value of emotion and the creative story process more than any other business. Your pitch needs a storyline. Yes, story board it, rehearse it and deliver it with style. Forget winging or adlibbing. You will find your […]