Meryl Streep does it again. Yea! Her performance as Margaret Thatcher is brilliant. The film not so hot, but Meryl triumphs with audiences and the voting members of the Academy. Unlike stars not as big, or some of the presenters at last’s night Academy Awards, she takes her work seriously but not herself. Lessons for any of us who start to believe our own publicity.
I had the opportunity to meet Ms. Streep, at another award’s honor, one of my career highlights. She is a real time example of star power. You can read it by clicking Celebrity Conversations. Congratulations, Meryl!
In Case You Missed It: New CEO Thorsten Heins of RIM, maker of BlackBerry, video announcement this week didn’t show well with investors, the media or fans of BlackBerry. They didn’t respond to RIM’s message or unfortunately, the messenger, Mr. Heins. The seasoned technology pro, did not seem prepared or ready for his “close up.” You can check out his video taped message for yourself on YouTube: http://youtu.be/QUFwhpcrCTw
Some of the media descriptions generated less than favorable reviews: meandering, halting, slow and monotonous. Ouch! Where’s the good news? Ah, these challenges are fixable. And who doesn’t want to see themselves improve?
If you’re a professional, get coaching and be thoroughly prepared before you get in front of the camera for your Website videos, Youtube or media interviews. Your family and friends know you and love you the way you are. People’s first introduction to you in front of a camera including reporters, investors, analysts, clients, potential clients, decision makers and buyers want to see a confident, professional looking, talking and acting pro.
If you want to improve brand awareness and build positive buzz in the media and with your online video presence, preparation will help you project confidence, position your expertise, become more influential, win clients and customers and the public’s opinion. We will be starting a new “Video Tips and Techniques” series next week to help you win “favorable reviews.”
Stay tuned!
Judy Jernudd
We’re three weeks into 2012. Are you still rejuvenated and motivated to make those changes and reach the goals that looked so desirable on January 1? Experts tell us that most of us don’t keep our resolutions for even a week.
I don’t make resolutions often, however, every New Year, my mind dances with personal and professional plans and goals. They still look realistic because I’m working on them every day… and the year is young.
Here’s how it works for me. December is a month of reflection even with the distractions of the busy Holiday season vying for time and attention. When the New Year rings in, I can be found walking on a beach thinking and planning. I walk to become focused and centered. A new journal awaits an imagination set free to roam with new beginnings.
Gratitude tops of the list. To continue to become more grateful for every gift of life.
No need to take you through everyone of my goals and plans, but there is one more I want to share with you. This year, 2012, my next book will be written. Complete. So there. It’s on record with you. In December I committed, out loud, to a good friend that the proposal will be written by Feb. 10th. At the time, my confident, “It will be written,” statement seemed like more than a reasonable time frame.
“Know thy self.” For me, self knowledge is key to accomplishment. There’s nothing as motivating as the combination of a time frame, a commitment and…a deadline to keep focused. Try it, or whatever it takes to make your 2012 a year of fulfilled goals and plans.
OK, have to go now. I’ve got a book to write!
Stay Tuned!
Judy Jernudd
Startegic Studio
Accolades and condolences continue to stream in for the passing of Steve Jobs. Everyone weighs in on his genius and his visionary leadership. He taught all of us lessons in trusting yourself and being true to what you love. As people pause for a moment of silence, I encourage us to pause for a moment of celebration for the life of Steve Jobs.
–Judy Jernudd